ZOEVA, founded by Zoe Boikou, began with a mission to provide durable and affordable makeup brushes. Starting with just 10 brushes, the brand has expanded into a comprehensive beauty line, including foundations, concealers, lip products, eyeshadows, skincare, and an extensive array of makeup brushes and tools. Each brush is meticulously crafted, featuring vegan synthetic bristles and sleek designs, ensuring both functionality and elegance. ZOEVA's commitment to quality and innovation has made it a favorite among makeup enthusiasts and professionals alike.